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About

About

I'm Frankie Michael, an AI engineer and automation specialist from Penzance, Cornwall, now based in Melbourne, Australia.

I've spent the last 6 years building software both professionally and personally—currently
running 2 apps with 30+ active users. I focus on the practical intersection of AI automation, n8n workflows, marketing, Clay, SEO strategies, and full-stack development.

I started university but left after 3 years when external commitments became too much. I was working at my brother's succulent business (Surreal Succulents), where I built a custom web app for managing operations - staff coordination, plant care tracking, and inventory. That app is still running the business today and sparked my transition into software development.

Since then, I've worked across aerospace, education, food hygiene, and e-commerce. I later
migrated Surreal Succulents to Shopify and built custom plugins that saved the team hours of work - the business now has dozens of 5-star reviews and increased sales.

Now I work as an AI-driven digital growth engineer for a software company portfolio spanning Australia and the USA.

What I Do

I explore how AI and automation can solve real problems. My background spans:

  • AI & Automation: Building intelligent workflows and systems that actually ship
  • Software Development: Senior-level full-stack engineering with a focus on products that
    gain traction
  • AI-Powered SEO: Combining search optimization with AI tools for measurable growth
  • Marketing Automation: n8n workflows, growth strategies, and systems thinking
  • Product Building: Turning ideas into products people use, with a hacking mindset

Why This Blog?

Practical insights, useful prompts, n8n workflow templates, and the critical thinking behind building products with real traction.

Expect posts on AI automation, development best practices, SEO strategies, and lessons from shipping real apps. Plus free resources: ChatGPT prompts, n8n workflows, and automation templates you can use today.

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